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WHO I AM

Let me tell you a bit about me

Hola 👋 I’m a senior UX designer with an entrepreneur mindset based in UK. I have been working with startups, global organizations within the travel industry, education, financial sector and public services. 

I help companies innovate, drive business growth through UX and find solutions that engage the users with high-converting experiences. My main goal is to improve the user’s everyday life through a good story, collaboration and data.

I’m a passionate and creative person who likes to have new experiences and learn from there. I always try to put myself on other shoes as I believe that’s the start of a good relationship.

WHAT I DO

The approach I follow and the skills I use

Research

At the beginning of the journey my main goal is to build empathy with the users. Using different design methodologies I conduct research to identify and develop an understanding of the users.

Define

Begin to focus on key areas, the goal is to combine all the research and observe where the user’s problems exist. Starting to develop themes and pain points through user journeys that will help us to develop hypothesis.

Design

Generate a range of creative ideas through ideation and facilitation techniques. Work collaborative with teams to enables us to craft and iterate on various design versions, facilitating thorough testing and refinement for optimal outcomes.

Business mindset

Constantly seeking new ways to add value and using a proactive approach to navigate challenges and capture opportunities in each project

User research

Service design

User interface

Problem solving

Analysis

Data driven

Prototyping

Teamwork

Workshops

Journey mapping

Design systems

Communication



I spent so much time improving and learning all these skills, but nothing beats working with a team to have a complete design process!

Case Study

Feel free to check my dribbble acount

Portfolio

Some case studies I enjoyed working on

Building a proptech product: HolaRoost (Part I)

This is our story about building a proptech company from scratch. This article talks about the research, hypothesis, problem, opportunity, value proposition and solution.

Case Study

Building a proptech company: HolaRoost (Part II)

The second part of this article explains how we came up with the user journey, designs, MVP, accelerators, pitch, landing page and our take aways for this side project.

Case Study

Covering Design Principles in a UX Workshop

As designers, we know that critiques are crucial to the design process to have a better guidance in design critiques. We decided we were on a mission to define our design principles in order to have the vision to gauge design decisions.

Case Study

Empower customers to buy tickets online

The idea behind this case study is to create an MVP web responsive platform to allow passengers that use train/bus services to buy tickets from A to B, we called it Web Portal from now on. It will be a white label product, allowing every brand have their own customized UI. The responsive website, Web Portal, will be a companion service of the current app.

Case Study

Job-sharing for Doctors

Doppeldoc is a responsive website that helps doctors to find a job-sharing partner through a registration form that pairs doctors with the same criteria. The main location of this product is on Switzerland and the languages required for the responsive website was German, as the main language, and English as a second language.

Case Study

Educational AR app for a Museum

Archimedes Digital is a small startup that believes in the idea of building a software that connects us with our shared traditions and cultures. The team is based remotely, most of them in EEUU, so definitely was a challenge to have in mind when we started scheduling meetings. But I love challenges and when I had the chance to work in an AR app for the Harvard Semitic Museum (HSM) I couldn’t say no.

Case Study

Sketch Plugins for your UI Library (Design Systems)

Since Sketch release Sketch Libraries is being a life-changing for a lot of designers that works towards creating a design system for their products.

Case Study

Other Stuff

Projects and articles I share to the community

Sketch Plugins for your UI Library (Design Systems) My method to find a UX job I like Good critique is rare. Let’s change it.