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WHO I AM
Let me tell you a bit about me
Hola 👋 I’m a consultant UX designer based in Bristol, UK. I have been working with startups, global organizations within the travel industry, education and financial sector and public services.
My main goal and enthusiasm in UX is to understand client’s challenges and find solutions that engage them with high-converting experiences that meet the needs and user’s interests. I even run my own product so I understand the business struggles from first hand!
I’m a passionate and creative person who likes to have new experiences and learn from there. I always try to put myself on other shoes as I believe that’s the start of a good relationship.
At the beginning of the journey my main goal is to build empathy with the users. Using different design methodologies I conduct research to identify and develop an understanding of the users.
Begin to focus on key areas, the goal is to combine all the research and observe where the user’s problems exist. Starting to develop themes and pain points through user journeys that will help us to develop hypothesis.
Generate a range of creative ideas through ideation. At this stage is important to work collaborative with teams to come up with many ideas as possible. Allowing us to design different versions of the designs to test.
Return to the users for feedback. Did we solve the problem? Can we do it better? Following research methodologies we can keep exploring and find better solutions.
I spent so much time improving and learning all these skills, but nothing beats working with a team to have a complete design process!
Feel free to check my dribbble acount
Some case studies I enjoyed working on
Building a proptech product: HolaRoost (Part I)
This is our story about building a proptech company from scratch. This article talks about the research, hypothesis, problem, opportunity, value proposition and solution.
As designers, we know that critiques are crucial to the design process to have a better guidance in design critiques. We decided we were on a mission to define our design principles in order to have the vision to gauge design decisions.
The idea behind this case study is to create an MVP web responsive platform to allow passengers that use train/bus services to buy tickets from A to B, we called it Web Portal from now on. It will be a white label product, allowing every brand have their own customized UI. The responsive website, Web Portal, will be a companion service of the current app.
Doppeldoc is a responsive website that helps doctors to find a job-sharing partner through a registration form that pairs doctors with the same criteria. The main location of this product is on Switzerland and the languages required for the responsive website was German, as the main language, and English as a second language.
Archimedes Digital is a small startup that believes in the idea of building a software that connects us with our shared traditions and cultures. The team is based remotely, most of them in EEUU, so definitely was a challenge to have in mind when we started scheduling meetings. But I love challenges and when I had the chance to work in an AR app for the Harvard Semitic Museum (HSM) I couldn’t say no.