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I am a designer who loves a good story

I am an experienced product designer with an entrepreneur mindset. I help companies innovate and improve their products faster so they can grow their businesses and create awesome experiences.

My main goal as a designer is to improve the user’s everyday life through a good story and collaboration. I dig into data, design systems, strategy, discovery phrase, interface, interaction and any new technology I can explore.

Outside work, you will see me doing plenty of courses to keep my mind active, as acting, dancing, volley, swimming & travelling.

Always hungry for new challenges and innovations.


Skills I am proud of and I keep improving

UX Design

Helping analyze the scenarios to gain a seamless experience. Break down complex questions to transform them into delivers like user journeys, so we can explore and find the best solution. Collaboration is my key.

Tools I use:

Data driven

Make design decisions by evaluating data through qualitative or quantitative data. Use A/B testing and multivariate testing (MVT) for testing our hypothesis.

UI & Interaction Design

Passion for detail to design across all screens and any interaction that improves the experience. Through a UI Library I can design sketches quickly and explore consistency problems with peers and stakeholders.

Tools I use:

Business mindset

Follow lean principles that allow me to focus on building what is needed. As a team, it let us achieve better business results in a shorter time and manage better design tasks.

Tools I use:

Design Thinking

Discover new solution ideas while taking human emotions into account. This methodology helps to develop a human-centered solution through workshops and iteration of the process.


Always trying to push me to learn more. Having new experiences that teach me and inspires me to be better.

Case Study

Feel free to check my dribbble acount


Some case studies I enjoyed working on

Building a proptech product: HolaRoost (Part I)

This is our story about building a proptech company from scratch. This article talks about the research, hypothesis, problem, opportunity, value proposition and solution.

Case Study

Building a proptech company: HolaRoost (Part II)

The second part of this article explains how we came up with the user journey, designs, MVP, accelerators, pitch, landing page and our take aways for this side project.

Case Study

Covering Design Principles in a UX Workshop

As designers, we know that critiques are crucial to the design process to have a better guidance in design critiques. We decided we were on a mission to define our design principles in order to have the vision to gauge design decisions.

Case Study

Empower customers to buy tickets online

The idea behind this case study is to create an MVP web responsive platform to allow passengers that use train/bus services to buy tickets from A to B, we called it Web Portal from now on. It will be a white label product, allowing every brand have their own customized UI. The responsive website, Web Portal, will be a companion service of the current app.

Case Study

Job-sharing for Doctors

Doppeldoc is a responsive website that helps doctors to find a job-sharing partner through a registration form that pairs doctors with the same criteria. The main location of this product is on Switzerland and the languages required for the responsive website was German, as the main language, and English as a second language.

Case Study

Educational AR app for a Museum

Archimedes Digital is a small startup that believes in the idea of building a software that connects us with our shared traditions and cultures. The team is based remotely, most of them in EEUU, so definitely was a challenge to have in mind when we started scheduling meetings. But I love challenges and when I had the chance to work in an AR app for the Harvard Semitic Museum (HSM) I couldn’t say no.

Case Study

Sketch Plugins for your UI Library (Design Systems)

Since Sketch release Sketch Libraries is being a life-changing for a lot of designers that works towards creating a design system for their products.

Case Study


Feel free to check my dribbble acount